School Stuffs

This week was a good week. I installed Google Analytics and Google Ads onto my website and linked them together. I’m very excited to be tracking exactly how my website is doing and how I can improve on awareness and interactions. I also want to make sure that my Quality Score is at a good number and I know what I need to do to improve it if necessary. I want to make sure that people are able to use my website on a mobile device. This is one of the biggest ways that I can have a good quality score. A lot of my people will be using their mobile devices to do their shopping so making sure that the website is set up for the mobile devices will be essential. Also, making sure that I’m keeping track of how my website is doing and make improvements where I need to.

  This week was pretty good! I learned about ad campaigns and keywords this week. Ad campaigns were interesting to me because there are specific words that are broad topics that could show up on your keyword searches. There are also things called negative words and what these are defined as are words that do not fit with your campaign. For example, in my case I am working on an ad campaign that will be targeted for women shopping for gifts for their husbands through Target. So, an example of a negative word would be anything that is related to womens clothing or gifts for women. Some broad examples are “jeans” “electronics” and “games”. Since I wanted to focus on these words, it really helped me to understand what I wanted to do for my campaign. Im excited to be starting soon and can’t wait to see what is going to happen next.